About B2F
B2F – Board to Business is an integrated advisory and strategic financial consultancy dedicated to helping organizations achieve structure, financial clarity, and sustainable growth. By combining financial expertise with strategic insight, we partner with founders. executive teams, non-profit organizations, SMEs and family businesses to optimize resources and strengthen the core levers of performance—including finance, control, talent, and governance—to drive disciplined execution and long-term value creation.
Our proposition is simple: we translate strategic intent into practical results. By leveraging a refined service model and a tailored sector lens, B2F empowers business owners, executives, and organizations—from start-ups to established firms—to scale with confidence. Our dedicated financial guidance and strategic planning are designed to improve decision quality, enhance financial control, and build the resilient operating foundations necessary to expand operations and drive sustainable profitability.
Our Service Lines
- Expert Accounting Services
- Governance Services (Policies & Procedures)
- Human Resources Solutions
- Finance & Advisory Board Support
Our Sector Focus
- Wholesale
- Retail
- Healthcare Management
- Construction
Insights
Our Vision
Driving business transformation through strategic clarity and resilient foundations that turn ambitious goals into sustainable long-term value.
Our Mission
Empower business owners through comprehensive data driven and forward thinking financial advisory services. Deliver expert financial consulting and strategic, actionable, and innovative solutions.
S.T.A.B.L.E
P.O.S.I.T.I.O.N
Professional CFO and Board advisory inputs. Create value and protect overtime.
Objective analysis. Unbiased data driven insight to financial position
Strategic financial planning. Long term growth strategies and budgeting.
Improved profitability and shareholder’s return.
Team building and improved financial management skills.
Investment and M&A advice and restructuring. Efficient capital allocation.
Operational efficiency. Enhanced internal controls, compliance measures, improved digital transformation, and advanced reporting.
Navigate, measure and communicate what matters to long term success and risk holistically throughout the organization
Service Lines
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Four integrated service lines designed to address the full spectrum of financial,
governance, talent, and strategic advisory needs.
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Strategic Value
- Robust accounting solution that strengthen visibility, support compliance and create reporting discipline.
- Reinforce trust sharpen control and surface vulnerabilities before they come material issues.
- Identify and secure finance/accounting team aligned with direction of the business
- Tailored learning solution that strengthen technical competencies managerial confidence and workforce readiness with clients' ambitions
- Executive level financial leadership and structure strategic counsel.
- Improved planning, strengthening performance and support sustainable growth.
Professional team
Leads B2F’s strategic direction, ensuring alignment between vision and execution while driving sustainable growth and long-term value for clients.
He oversees key partnerships and guides high-level decision-making to position the firm for continued success.
Habib Bou Rjeili
Leads the coordination of internal and external financial operations and administrative functions. This ensures strong organizational discipline, process efficiency, and effective control frameworks that support smooth and structured business performance.
Rayana Hamzeh
Delivers data-driven analysis and forecasting, transforming information into actionable insights to enhance performance and support strategic initiatives. She monitors financial metrics and contributes to building reporting that supports informed decision-making.